Having previously worked as a player in various media forums, including for Singapore Broadcasting Corporation in 1991 as a young, guest player for the Singapore National Team, Channel 10 Adelaide when playing with Adelaide City FC in 1995, and C7, broadcaster of the National Soccer League (NSL) in the late 90’s, Craig joined Australia’s multicultural network, SBS at the request of legendary broadcasters and football lovers, former National Captain, Johnny Warren and veteran broadcaster, Les Murray in 2002 for the FIFA World Cup Japan/Korea

Craig went on to lead the football analysis on-air team and the next 4 FIFA World Cups in Germany 06, in which Australia participated for the first time after a 32 year absence, South Africa 2010, Brazil 2014 and Russia 2018

The team won 3 Logies for Most Outstanding Sport Coverage and Craig stepped down from full time duties in 2020 to focus his energies on human rights and to campaign for refugees detained by the Australian Government

Craig spoke at the NSW State Funeral of his dear friend and former colleague, the late Les Murray in 2017 and was blessed to work with many outstanding practitioners such as Les and Johnny, Lucy Zelic, Andrew Orsatti, Simon Hill,  Marianna Rudan, Stephanie Brantz, Mike Tomalaris, Dave Basheer, the great Martin Tyler, Gab Marcotti, Guillem Balague, Raph Honigstein, Anton Enus, Janice Petersen and the extrardinary Lee Lin Chin aside from numerous, legendary former players

Craig is pictured above in an emotional moment on-air giving former colleague, Les Murray the Botafogo shirt of the great Garrincha, Les’s favourite player on the occasion of Les’s final show at the Brazil 2014 FIFA World Cup, Copacabana Beach and his retirement from broadcasting